Following a successful 2024 pilot, this year’s season shines a light on the Đổi Mới era, the post-renovation period that sparked a wave of bold, commercially driven, and emotionally rich storytelling across Vietnam’s screens.
This season dives deeper into this fertile and frenetic time, illuminating the phim mì ăn liền (“instant noodle”) movement of the late ’80s and ’90s. These wildly popular melodramas marked a turning point, shifting away from war-centric narratives to stories centred on youth, love, gender, urban life, and rapid social change.
To celebrate the iconic films of this era, we’ve commissioned three Vietnamese/ESEA artists to reimagine classic posters from our three features. These limited-edition prints will be showcased during the festival at Rich Mix and available to bid on via an online auction from 3 July – 31 August 2025. Winning bidders will receive signed, exclusive posters sent directly to their door. All proceeds support future editions of Star Nhà Ease and the artists.
