Explore one-of-a-kind clothing and accessories from designers who are redefining style outside the mainstream, featuring Fractal, Totem Design, Aan, and Bahar Studio — with a special focus this year on Zarghovargh and itsyouofficiall, presented through accompanying workshops and Q&A sessions as part of Vaak Festival 2025.
Founded in Tehran in 2024 by Nazanin Fatahi and Leila Pourshaban, Zarghovargh embodies independent spirit and individuality, offering versatile, joyful designs that move effortlessly from café to gallery to evening gatherings. Each piece encourages wearers to explore new sides of themselves and stand confidently in any crowd.
Born amidst the challenges of the COVID-19 pandemic, itsyouofficiall, founded by Sam Lotfi, merges resilience, underground sensibilities, and high-fashion aesthetics. With bold, empowering designs inspired by digital culture, the brand champions creativity, self-expression, and sustainability, thriving outside conventional fashion circuits. Experience the cutting edge of Iranian indie fashion, where tradition meets modernity, and style becomes a statement of personal freedom.
Part of Vaak Festival 2025. Supported using public funding by the National Lottery through Arts Council England.
Ages 12+.
Totem Designs Instagram / Barhar Studio Instagram / itsyouofficial Instagram / Aan Instagram / Fractal Instagram / Zargho Vargh Instagram / Vaak Events Instagram / Vaak Collective Instagram